Executive Summary
A rapidly scaling e-commerce retailer partnered with CodeKnights.AI to improve website speed, checkout experience, and conversion rates. The result was a faster platform, a streamlined purchase flow, and measurable increases in revenue and customer retention.
Client Background
A mid-size online apparel brand serving 150,000 monthly visitors. The platform was built on legacy frameworks, resulting in slow loading time and abandoned carts.
Challenges
- Slow page load (avg 6.4 sec)
- 67% cart abandonment rate
- Poor mobile responsiveness
- Unoptimized CDN and caching strategy
Solution Delivered
- Performance audits and Lighthouse scoring
- CDN + browser caching optimization
- Image compression + lazy loading
- Checkout redesign to reduce clicks
- Mobile-first storefront UI revamp
Tech Stack
React | Shopify Engine | Cloudflare CDN | GTMetrix | Lighthouse Automation
Results
|
KPI |
Before |
After |
Improvement |
|
Page Load Time |
6.4 sec |
1.9 sec |
🚀 70% faster |
|
Conversion Rate |
1.9% |
3.8% |
📈 +100% increase |
|
Cart Abandonment |
67% |
41% |
↓ Reduced by 26% |
|
Repeat Customers |
+15% |
+32% |
🎯 x2 customer retention |
Client Feedback
“CodeKnights.AI didn’t just fix our website—they transformed our business outcomes.”
— CEO, FashionStream Retail